THE HARNESS EDGE DOWNUNDER COMING IN AUGUST
The harness racing industry in Australia and New Zealand is getting a new publication – The Harness Edge Downunder.
The Harness Edge magazine based in Canada is launching a quarterly, online edition for the southern hemisphere. The publication will be focused on the racing industry in Australasia bringing with it the foremost publishing technology available.
“One year ago The Harness Edge became an online only publication free to the world. The availability of new technology and the simple economics of the racing industry led to the move which resulted in substantial cost savings to advertisers and value added services they could get nowhere else,” says publisher Harold Howe who has had a strong relationship with harness racing in New Zealand and Australia for more than 20 years.
“The Harness Edge Downunder will present the very best feature articles on the people, horses and issues in the southern hemisphere. This will be quite unlike anything else that presently exists. The whole magazine experience will change. The Internet has changed everything and that includes racing. Trainers now enter their horses online, owners check entries and results online and of course the racing news online. Now we’ll give them the insight to the racing game online.”
The first publication will be released in late August just after the Australasian Breeders Crown and prior to the start of the breeding season in New Zealand and Australia followed by the second in advance of the various yearling sales. The third will coincide with the Inter-Dominions and the fourth will be prior to the Jewels in New Zealand.
“Anyone who provides their email address will receive an automatic notice when the magazine is posted for viewing. The magazine is free so from the advertisers perspective that is terrific news. They have a built in audience to receive information about their products and services,” says Howe.
“Being online means we can imbed video. For example instead of just seeing a photo of a stallion we can include a video of a race by himself or his performers. Articles can link to breeding farm or racetrack websites. Sale companies can have their online catalogues immediately in the hands of potential buyers. It is the way of the world and The Harness Edge Downunder is right at the forefront of it all.”
Phil Niall will be sales representative for The Harness Edge Downunder. Phil is based in Auckland, New Zealand and has a lifetime of experience in both the breeding and racing industry.
“When first approached about this idea it immediately got my attention. I was well aware of The Harness Edge but never thought we’d see something like this in New Zealand and Australia. I don’t care if you are a trainer, breeder or racetrack official this is going to be a must read for all of them,” says Niall.
“Harness racing in both Australia and New Zealand has many great people involved but so many never get any notice. The feature articles in this publication will spotlight those people and also give us some insight into the many Kiwis and Aussies who are now based in North America. I can’t see how The Harness Edge Downunder can miss.”
For more information contact Phil Niall at the Auckland bureau at 64 (021) 900 141 (mobile) or 64 (09) 3073900.